Social Network Sites an Attractive Venue for Retail Advertising
Heavy users (top 20%) of social-networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as apparel, music, jewelry/luxury goods/accessories...
View ArticleRomney Leads in Campaign Advertising; Clinton, Obama in Tight Website Race
Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined – he has placed 10,893 political ads from January 1 to October 10,...
View ArticleMagazine PIB Advertising Revenue Up 5.6% Year to Date
Total magazine rate-card-reported advertising revenue for the first three quarters of 2007 increased 5.6% compared with the same period last year, closing at $17,911,515,303, according to Publishers...
View ArticleOnline TV Viewing Doubles, Replaces News as Top Web Content
The number of Americans viewing entire television episodes/shows on the internet has doubled from a year ago, and now close to 16% of American households who use the internet watch television...
View ArticleMarketers Plan to Increase Social Media Spending, ROI Not Yet a Concern
The vast majority of marketers who already use social media are bullish on social-media spending, with nearly 9 in 10 saying they plan to “increase” or “increase significantly” their spending,...
View ArticleSponsored Link Ad Impressions by Industry – September 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleGoogle Receives 64% of All US Searches in September
Google accounted for 63.55% of all US searches in the four weeks ended Sept. 29, according to Experian subsidiary Hitwise. Yahoo Search, MSN Search and Ask.com received 22.55%, 7.83% and 4.32%,...
View ArticleHoliday Shopping to Be a Bit Restrained, Consumers to Spend $923 on Average
Though shoppers still plan to spend more on the holidays this year than last, consumers say they will restrain their spending this holiday season, according to the National Retail Federation‘s “2007...
View ArticleConsumer Reports: Toyota Reliability Slips as Ford’s Improves
Chinks in Toyota‘s armor are becoming apparent, whereas Ford‘s domestic brands have become more reliable, according to data from the Consumer Reports “2007 Annual Car Reliability Survey.” Still, the...
View ArticleDogpile Beats Google, Again Top Search Engine in Customer Satisfaction
For a second consecutive year, Dogpile ranked highest in satisfying residential internet service subscribers as their primary search engine, according to the J.D. Power and Associates “2007 Residential...
View ArticleMarketers: Use of Online Surveys for Market Research to Increase
The vast majority of marketers worldwide who conduct market research are expecting their companies’ use of online data providers and online-access panels to increase in the next 12 months, according to...
View ArticleTop 10 Financial Services Online Ad Spenders – September 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View Article‘Inside Research': MRI Top-Rated Syndicated Media Audience Measurement Firm
Mediamark Research Inc. (MRI) announced (pdf) that it has earned the highest “Overall Satisfaction” score among the syndicated audience measurement companies cited in the second annual “Quality and...
View ArticleSocial Media an Essential Tool Behind Hot Holiday Gifts
Social media are essential marketing tools for connecting with an online audience and optimizing presence during the 2007 holiday shopping rush, according to a study released by Oneupweb. (more…)
View ArticleUsability of Half of UK’s Top High Street Retailer Sites Worse than in 2006
Though online sales revenue from the holiday shopping period in the UK this year is predicted to top £10 billion (source: IMRG), the UK’s leading names in retail risk losing substantial revenues due to...
View ArticleAfrican-American TV Usage and Buying Power Highlighted
The Nielsen Company today released insights into shopping preferences and television-viewing behavior among African-American consumers (with a total buying power expected to reach $1.1 trillion by...
View ArticleTelevision Tuning at Record Levels, Digital Video Recorder Popularity Grows
Television tuning during the 2006-2007 TV year (Sept. 18, 2006 to Sept. 23, 2007) remained at the record levels set the previous year, Nielsen reported: Viewing nearly reached the record levels of a...
View ArticleStudy: ‘Conversational Marketing’ to Become the Mainstream by 2012
Spending on social media and “conversational marketing” – albeit still in their nascent stage – will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI...
View ArticleCollege Students Love Their Brands
College students, albeit a relatively small demographic, are among the most sought-after by marketers – and they have some definite ideas about some brands, writes AdAge, citing data from the annual...
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